Television advertising in Irvine is now bought by audience, not broad broadcast. We target households that matter.
We Serve Irvine Clients
In Irvine, viewership has shifted significantly from traditional broadcast to streaming services across connected TV devices. This transition allows for a revolutionary approach to TV advertising, moving beyond broad geographic targeting to precise audience and household segmentation. Your message reaches specific demographics and interests rather than entire zip codes.
Raincross utilizes Connected TV (CTV) to deliver your advertisements directly to relevant households within Irvine. We leverage data to identify and target specific viewer segments, ensuring your TV ad spend is highly efficient and impactful, reaching engaged viewers on their preferred streaming platforms, on their terms.
02 / How the work runs
Deliver ads to audiences actively streaming content on their terms.
Focus ad spend on specific demographics and interests within Irvine.
Gain insights into campaign performance beyond traditional TV metrics.
Tell us what you are trying to move, and we will tell you what it takes.
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A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
No, CTV advertising is accessible for businesses of all sizes. Its precision targeting capabilities make it a highly efficient option, even for smaller budgets, allowing focused reach to a desired audience.
CTV targeting uses data points like household demographics, viewing habits, and interests to deliver relevant ads to specific homes. This allows for much finer segmentation than traditional TV advertising.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
