Deliver video ads to specific audiences in Long Beach through connected television, moving beyond broad viewership.
We Serve Long Beach Clients
Connected TV allows advertisers to deliver video advertisements to specific households and audience segments across streaming platforms and smart televisions. This approach moves beyond the widespread reach of traditional linear TV, focusing instead on data-driven delivery. By targeting specific viewer profiles, businesses can ensure their ad impressions are placed with the most relevant Long Beach households, which maximizes engagement and reduces wasted exposure.
Instead of airing commercials to a general population, Connected TV campaigns reach households based on demographic information, viewing behaviors, and stated interests. This precision means businesses can connect with consumer profiles within Long Beach, whether they are families interested in entertainment or individuals focused on local events. This audience-centric method delivers a more measurable television advertising solution, directly aligning content with specific viewer preferences.
Raincross applies this strategy by identifying the most suitable audience segments for a campaign, then developing and placing video creative that resonates with those viewers. Our work involves continuous optimization, using performance data to refine targeting and ensure ads reach engaged households effectively. This method allows businesses to achieve specific marketing outcomes by buying ad inventory based on audience rather than a broadcast footprint.
02 / How the work runs
Connected TV campaigns focus on reaching specific viewer segments, ensuring ads are seen by the most relevant households. This method targets based on interests and demographics, not just general viewership.
Video ads are delivered across streaming platforms and smart TVs to specific homes. This precision minimizes waste by engaging audiences more directly than traditional broadcast methods.
Our approach treats streaming television as a performance media channel. We optimize campaigns to achieve specific outcomes, adapting strategies based on real-time data and viewer engagement.
Gain insights into how your video ads perform with targeted audiences. This allows for clear evaluation of campaign effectiveness and ongoing adjustments.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV delivers ads to specific viewer segments and households through streaming services, unlike traditional television, which broadcasts to a general audience. This allows for more precise targeting and better alignment with consumer interests.
Yes, connected TV allows for geographic targeting, enabling you to reach specific consumer profiles within the Long Beach area. This helps businesses focus their advertising efforts where they are most relevant.
Businesses seeking to reach defined audiences with video content benefit from connected TV. This includes those looking to promote local attractions, retail, or services to specific demographic groups in Long Beach.
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