Reach Napa households on their preferred streaming platforms

Connected TV delivers targeted video advertising to specific audiences in Napa, beyond traditional broadcasts.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Napa organizations

Audience-first TV in Napa

Modern television consumption in Napa is increasingly shifting to streaming platforms, offering precise audience targeting capabilities. Connected TV allows businesses to deliver full-screen video ads to specific households based on demographics, interests, and viewing habits, not just geographic area.

This method ensures your brand message, whether promoting a winery, a luxury resort, or a fine dining establishment, reaches engaged viewers who are most likely to convert. It combines the impact of television advertising with the efficiency of digital targeting, influencing high-value households directly.

02 / How the work runs

How the work runs here

  1. 01

    Target specific households

    Deliver video ads to high-value demographics and interest groups in Napa.

  2. 02

    Engage in premium format

    Leverage full-screen video to tell your brand's story in an immersive way.

  3. 03

    Measure campaign impact

    Gain insights into ad performance and audience engagement beyond traditional TV metrics.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Napa organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • How does Connected TV offer better targeting than traditional television for Napa businesses?

    Traditional TV broadcasts to a broad geographic area, while Connected TV targets specific households and viewers based on their streaming data, interests, and behaviors. This reduces wasted impressions and improves campaign relevance for businesses in Napa.

  • Can Connected TV be used to promote events or special offers in Napa?

    Yes, Connected TV is highly effective for promoting events and special offers with engaging video content. It allows businesses to reach a relevant audience with compelling visuals and calls to action, driving attendance or redemptions.

Start a conversation

Let's talk about connected tv in Napa

Tell us where you are and what you need to move. We will tell you what we would do first.