Digital out-of-home built into the Oakland plan
Instead of broad impressions, Raincross places DOOH by analyzing Oakland movement patterns for maximum impact.
We Serve Oakland Clients
Movement, Not Impressions
In a city with distinct neighborhoods and travel flows, Digital Out-of-Home (DOOH) advertising succeeds by pinpointing locations based on actual human movement. Rather than merely counting impressions, we identify key arteries and gathering points across Oakland where your message will naturally intersect with target audiences. This strategic placement ensures visibility where it matters most.
Effective DOOH campaigns consider the specific journey of an audience. By understanding the flow of pedestrians near Jack London Square or commuters on their routes, we select placements that integrate seamlessly into their daily routines. This approach delivers your message when and where it is most likely to be seen by engaged audiences, turning transit into attention.
02 / How the work runs
How the work runs here
- 01
Movement-Based Placement
Strategically place ads based on observed audience travel paths.
- 02
High Visibility Locations
Secure placements in high-traffic areas and community hubs.
- 03
Contextual Relevance
Deliver messages in environments where they resonate with the audience.
- Next
Want this run properly?
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversation
Fig. 01
How digital out-of-home runs for Oakland organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
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Questions we are asked about this.
How does DOOH differ from traditional billboards in Oakland?
DOOH utilizes digital screens that can change content dynamically, offering more flexibility and targeting than static billboards. This allows for timely and audience-specific messaging in areas like Downtown Oakland.
What data informs DOOH placement decisions?
Placement decisions are informed by anonymized mobility data, traffic patterns, and demographic information of specific Oakland neighborhoods. This ensures ads are seen by relevant audiences at optimal times.
Start a conversation
Let's talk about digital out-of-home in Oakland
Tell us where you are and what you need to move. We will tell you what we would do first.