Connected TV advertising allows precise audience targeting for television viewers in Ontario, moving beyond broad broadcast.
We Serve Ontario Clients
Television viewing in Ontario has evolved, and connected TV (CTV) allows advertising to evolve with it. Instead of broad, untargeted broadcasts, we can now deliver your message directly to specific households and audience segments within Ontario. This shift ensures your ad spend is optimized by reaching viewers based on their demographics, interests, and viewing habits, not just their zip code.
By leveraging data from streaming platforms and smart TVs, we pinpoint the most receptive audiences for your brand. This means your message appears in front of the right eyes, at the right time, across various streaming services and apps accessed through connected devices. This approach maximizes impact, delivering a precise and effective way to engage with the modern Ontario television audience.
02 / How the work runs
Reach relevant audiences in Ontario based on data, not just broadcast area.
Connect with shoppers, professionals, and families across streaming platforms.
Ensure your message reaches engaged viewers on their preferred content channels.
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversationFig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
We use data from streaming platforms to identify viewer demographics, interests, and location. This allows us to deliver ads to specific households in Ontario most likely to be interested in your offerings.
While costs vary, CTV often offers better return on investment due to its precise targeting. You pay to reach interested audiences rather than a broad, undifferentiated viewership, making your budget more efficient.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
