Connected TV advertising targets specific households and audience segments in Pasadena, moving beyond traditional broadcast limits to deliver highly relevant video ads directly to engaged viewers.
We Serve Pasadena Clients
The way people consume television has fundamentally changed. In Pasadena, viewers are increasingly opting for streaming services and on-demand content over traditional linear TV. This shift presents an opportunity for advertisers to reach precise audience segments with targeted video messages, rather than relying on broad, untargeted broadcasts.
Raincross specializes in Connected TV (CTV) advertising, enabling businesses to place video ads directly within premium streaming content. We leverage data to target households and individuals in Pasadena based on demographics, interests, and viewing habits. This ensures your video message reaches the right viewers on their preferred screens, maximizing ad relevance and impact.
02 / How the work runs
Deliver video ads to precise audience segments and households in Pasadena.
Reach audiences who are actively engaged with their chosen streaming content.
Place your brand alongside high-quality video programming on major streaming platforms.
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversationFig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Traditional TV ads are broad and untargeted, while CTV allows for precise targeting of specific households and audience segments in Pasadena. This means your ad is seen by a more relevant audience.
Yes, CTV offers robust measurement capabilities, including impression tracking, completion rates, and post-view conversions. This allows for data-driven optimization of your campaigns.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
