Deliver TV advertising to specific Redwood City households, not broad areas

Connected TV redefines television advertising in Redwood City, allowing precise targeting of specific households based on audience data rather than traditional broadcast footprints.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Redwood City organizations

Precision TV advertising

The shift to connected TV (CTV) transforms how organizations advertise to Redwood City audiences. Traditional television relied on broad geographic coverage, but CTV enables a data-driven approach, delivering your commercial directly to specific households and viewers that align with your ideal customer profile. This eliminates wasted impressions.

We leverage audience data to ensure your message reaches the most relevant viewers in Redwood City, whether they are streaming on smart TVs or other devices. This method provides the impact of television with the precision of digital, optimizing your advertising investment by connecting with engaged audiences directly within their homes.

02 / How the work runs

How the work runs here

  1. 01

    Household-Level Targeting

    Reach specific Redwood City households identified by demographic and behavioral data.

  2. 02

    Reduced Waste Impressions

    Ensure your TV budget targets viewers most likely to engage with your brand.

  3. 03

    Cross-Device Engagement

    Connect with audiences across various streaming platforms and smart TV environments.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Redwood City organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • How does Connected TV improve on traditional TV advertising for Redwood City?

    CTV allows for precise targeting based on audience data, ensuring ads are shown to specific Redwood City households most likely to be interested. Traditional TV often casts a much wider net, reaching many irrelevant viewers.

  • What kind of Redwood City businesses benefit most from Connected TV?

    Businesses looking to reach a specific demographic or interest group within Redwood City can benefit greatly. This includes upscale retailers, specialized service providers, or entertainment venues like the Fox Theatre, aiming for a targeted audience.

Start a conversation

Let's talk about connected tv in Redwood City

Tell us where you are and what you need to move. We will tell you what we would do first.