Connected TV advertising allows your business to reach specific Salinas households based on audience data, not just broadcast signals.
We Serve Salinas Clients
The way people consume television has fundamentally changed. In Salinas, audiences are increasingly turning to streaming services, creating new opportunities for advertisers. Connected TV, or CTV, allows for highly targeted campaigns that reach specific households based on demographics, interests, and viewing habits, rather than relying on broad broadcast viewership.
Raincross develops CTV strategies that place your message directly in front of your ideal customer within their living rooms. We help Salinas businesses leverage this powerful medium to tell their story through video, engaging audiences with high-quality content that feels native to their viewing experience. This leads to higher engagement and more memorable brand interactions.
02 / How the work runs
Deliver video ads to specific audience segments within Salinas households through streaming.
Connect with viewers on the largest screen in the home, capturing their undivided attention.
Track performance with granular data, understanding how your ads resonate with local viewers.
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversationFig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Businesses seeking to build strong brand awareness or promote complex offerings through video storytelling benefit greatly. Retailers, automotive dealers, and service providers in Salinas often find success.
Effectiveness is measured through various metrics, including completion rates, website visits, and attribution to sales. This provides a clear understanding of campaign impact within the Salinas market.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
