Deliver Targeted TV Ads to San Jose Households

Connected TV delivers advertising to specific households and audiences in San Jose, moving beyond traditional broadcast limitations.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for San Jose organizations

Audience-First TV

The way San Jose residents consume television has evolved, with streaming services and smart TVs now dominant. This shift allows for unprecedented targeting capabilities, enabling organizations to place ads directly in front of their desired audience within their living rooms. No longer limited by broad broadcast regions, CTV allows for precise ad delivery based on demographics, interests, and household data.

Raincross leverages these capabilities to ensure your message reaches the right households in San Jose. Whether targeting tech professionals watching business news or families streaming entertainment, CTV campaigns offer high-impact video advertising that is relevant and engaging. This modern approach to television advertising maximizes impression value by minimizing wasted reach.

02 / How the work runs

How the work runs here

  1. 01

    Precise Audience Targeting

    Reach specific demographics and interests within San Jose households.

  2. 02

    Reduced Waste

    Avoid paying for impressions outside your target audience or geography.

  3. 03

    High Impact Format

    Deliver full-screen video ads that command attention.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for San Jose organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
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Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • How does Connected TV advertising benefit organizations compared to traditional TV in San Jose?

    CTV allows for precise targeting of specific households and audience segments within San Jose, unlike traditional TV which broadcasts to everyone within a region. This minimizes wasted ad spend and increases relevance.

  • What kind of data is used to target audiences through Connected TV in San Jose?

    Audience targeting is based on various data points, including household demographics, viewing habits, online behaviors, and location data, allowing for highly specific campaign delivery to relevant San Jose viewers.

Start a conversation

Let's talk about connected tv in San Jose

Tell us where you are and what you need to move. We will tell you what we would do first.