Connect with specific households in Torrance through television advertising that targets by audience, not just broadcast footprint.
We Serve Torrance Clients
Connected TV allows businesses to deliver video advertisements through streaming platforms and devices, reaching viewers who consume content differently than through traditional broadcast. This approach provides an opportunity to engage residents of Torrance with precision, moving beyond broad reach to focus on specific household characteristics. Instead of purchasing airtime across wide geographic areas, advertising budgets are directed towards segments of the local population most likely to be interested in a product or service.
This shift means businesses can target potential customers in Torrance based on their viewing habits, interests, and demographics, ensuring advertising is seen by the most relevant audiences. Campaigns leverage the impact of video content while benefiting from the data-driven precision typically associated with digital media. For local businesses, this translates into more efficient ad spending, as messages are placed directly within the streaming experience of those who fit ideal customer profiles.
Raincross develops connected TV strategies that reconcile ad exposure with tangible business outcomes. Our process involves identifying key audience segments within Torrance, crafting compelling video messages, and deploying them across a range of streaming services and smart devices. We then monitor performance to ensure the campaigns are not only seen, but also drive engagement and contribute to an organization's marketing objectives, adapting placements as needed.
02 / How the work runs
Identify specific audience segments in Torrance based on their viewing behavior and demographic profiles for precise ad delivery.
Utilize audience data to place video ads on streaming platforms, smart TVs, and connected devices where target viewers are active.
Oversee the creation, deployment, and ongoing optimization of video ad campaigns tailored for streaming environments.
Measure campaign performance against business goals, ensuring advertising efforts translate into measurable results beyond simple impressions.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV delivers advertisements through internet-connected devices and streaming services, allowing for audience targeting beyond a broadcast area. Traditional TV buys airtime across a broad region, whereas CTV focuses on reaching specific households or demographics.
Connected TV advertising allows for precise audience segmentation, which can include geographic parameters within Torrance. This enables businesses to reach households most relevant to their service area or customer base with video messages.
Connected TV campaigns focus on engaging specific audiences with video, leading to improved ad relevance and potential for higher engagement. Performance is measured against defined business outcomes, tracking how ads contribute to overall marketing objectives.
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