Deliver Targeted TV Ads to Tallahassee Households

Connected TV delivers advertising to specific Tallahassee households and audiences, moving beyond broad broadcast footprints.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Tallahassee organizations

Household-Level TV Targeting

The way audiences in Tallahassee consume television has evolved, shifting from traditional linear broadcasts to streaming services and connected devices. This change enables a new level of precision in TV advertising, allowing businesses to reach specific demographics and interests rather than entire broadcast areas. Advertising budgets are optimized by reaching only relevant viewers.

Raincross leverages Connected TV (CTV) to place video ads directly within streaming content, targeting households based on data insights. We help businesses deliver their message to the right audiences across Tallahassee, ensuring higher engagement and more efficient ad spend than traditional television advertising. This provides measurable impact.

02 / How the work runs

How the work runs here

  1. 01

    Target Specific Audiences

    Reach relevant households, not just regions.

  2. 02

    Optimize Ad Spend

    Avoid wasted impressions on uninterested viewers.

  3. 03

    Measure Campaign Impact

    Gain data-driven insights into ad performance.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Tallahassee organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • What is Connected TV (CTV) advertising?

    CTV advertising delivers video ads to viewers watching streaming content on smart TVs, gaming consoles, and other internet-connected devices. It's different from traditional linear TV.

  • How is CTV targeting more precise than traditional TV?

    CTV uses data like demographics, viewing habits, and household income to target specific audiences and households, unlike traditional TV which relies on broad broadcast demographics.

Start a conversation

Let's talk about connected tv in Tallahassee

Tell us where you are and what you need to move. We will tell you what we would do first.