Deliver performance-driven video ads to specific Des Moines households on their streaming devices and smart TVs.
We Serve Des Moines Clients
Connected TV advertising allows for media buying based on audience and household, moving beyond the reach of traditional broadcast. This approach focuses video ads directly on precise segments of viewers using their streaming services. The process involves identifying and reaching specific demographics, interests, and viewing habits, ensuring ad placements are relevant and efficient. This method helps businesses engage with consumers who have transitioned from conventional cable viewing.
For organizations competing in Des Moines, this advertising method solves the problem of inefficient ad spend on broad, untargeted campaigns. Instead of relying on a broadcast footprint, this discipline allows for a direct connection with potential customers through their personal streaming preferences. By aligning video content with specific household profiles, businesses can better introduce services, promote events, or highlight retail offerings, strengthening their market presence in the metropolitan area.
Raincross approaches this discipline by treating streaming television like performance media. This involves identifying target audience segments and buying ad impressions that reconcile to measurable outcomes. The work is sequenced by first defining desired audience characteristics, then deploying campaigns across relevant CTV platforms, and finally analyzing performance metrics to optimize future placements. This ensures that video advertising efforts are precise and contribute to business objectives.
02 / How the work runs
Focus video advertisements on specific household segments rather than general broadcast reach. This ensures relevance to viewing habits and interests.
Implement ad buys that link directly to measurable outcomes. This helps to optimize ad spend for specific business objectives.
Deliver video content to viewers across various streaming devices and smart TVs. Engage with consumers where they are actively consuming media.
Refine campaigns based on analysis of audience interaction. This iterative process enhances ad effectiveness over time.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV advertising targets specific households and audience segments on streaming platforms, unlike traditional TV, which relies on a broad broadcast signal. This allows for more precise ad delivery based on viewer data.
Businesses looking to reach specific consumer groups with video content can benefit. This includes promoting services, events, or retail offerings to a defined audience within the Des Moines area.
Success is measured by tracking key performance indicators relevant to the campaign's goals, such as reach to target households and other outcomes. This data helps in optimizing future ad placements for efficiency.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
