Paid social built on creative, tested in Augusta, Maine

Social platforms connect businesses with the Augusta audience before they start actively searching for specific products or services.

01Market context
Pl. 02 / the environment the decision is made in
Paid Social work for Augusta organizations

Pre-Search Engagement

Many Augusta residents use social media to discover new local businesses, events, and community news. Paid social campaigns capture attention through engaging content and precise audience targeting. This allows businesses to introduce themselves and build brand recognition before potential customers have a specific need in mind.

Raincross designs social campaigns to resonate with Augusta's community values and interests. By leveraging detailed demographic and interest-based targeting, we place your brand directly into relevant social feeds. This approach cultivates awareness and consideration among individuals who may not yet be actively looking for what you offer, but are open to discovery.

02 / How the work runs

How the work runs here

  1. 01

    Community-Specific Content

    Create ads that align with local Augusta interests and events.

  2. 02

    Proactive Brand Building

    Introduce your business to potential customers before they search.

  3. 03

    Interest-Based Targeting

    Reach specific segments of the Augusta population with tailored messages.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How paid social runs for Augusta organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Regenesis logo

Regenesis had genuine technical authority in bioremediation, but that authority was hard to find. Search visibility trailed the company's standing in the industry, and the traffic that did arrive rarely turned into a request, a download, or a conversation.

Environmental | Visibility

3,759%

Increase in website goal completions

Environmental

Visibility

Read full story
Groundwater monitoring wellheads and injection lines at a remediation site

Regenesis

01 / 02

06Questions

Questions we are asked about this.

  • How does paid social differ from paid search for Augusta businesses?

    Paid social reaches an audience that is browsing and discovering. Paid search targets users who are already actively looking for something specific, making them distinct strategies.

  • Can paid social campaigns promote specific events in Augusta?

    Yes, paid social is highly effective for promoting local events. It allows businesses to target specific demographics and interests within Augusta who are likely to attend.

Start a conversation

Let's talk about paid social in Augusta

Tell us where you are and what you need to move. We will tell you what we would do first.