Deliver video advertisements to specific households and viewers across streaming platforms, transforming traditional television buys.
We Serve Bangor Clients
Connected TV advertising allows businesses to place video ads directly onto internet-connected devices, such as smart televisions and streaming media players. This approach moves beyond broad broadcast footprints by focusing on audience and household data. It offers a way for businesses in Bangor to reach specific segments of the population with tailored video messages, ensuring ad delivery to engaged viewers at home.
This method solves the problem of inefficient advertising spend by ensuring video ads are delivered to relevant households and individual viewers. Instead of purchasing airtime based on a general geographic reach, Connected TV focuses on demographic and interest targeting. This enables local businesses to engage with potential customers in Bangor more directly, making advertising budgets work harder to connect with the most likely audience.
Raincross approaches this discipline by leveraging data to identify specific audience segments in markets like Bangor. We sequence campaigns to deliver compelling video narratives to these identified groups, allowing for precise control over ad placement and frequency. Measuring the impact involves tracking engagement with these targeted ads, providing insights that help optimize campaigns for better outcomes, moving beyond the traditional reliance on mass viewership figures.
02 / How the work runs
We identify and reach specific demographic and interest groups within the Bangor market. This ensures video ads are seen by those most relevant to your message.
Our approach focuses on delivering ads to individual households watching streaming content. This eliminates wasted impressions on viewers outside your target.
We track engagement and other key metrics to understand campaign effectiveness. This data drives continuous optimization for better results.
Ad placements are reconciled to specific business outcomes, rather than just impressions. This focuses investment on measurable impact.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV advertising uses data about audience interests and household characteristics to place ads. This allows for precise delivery of video messages to relevant segments of the population watching streaming content.
Yes, Connected TV is highly measurable, operating like performance media. Campaign effectiveness is tracked through engagement data and other metrics, providing insights for optimization and demonstrating direct impact.
Traditional TV advertising is bought by broadcast footprint, reaching a broad audience. Connected TV delivers video ads to specific audiences and households via internet-connected devices, focusing on targeted reach and measurable outcomes.
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