Connected TV advertising allows for precise audience targeting in Ann Arbor, shifting from broad broadcast to specific household engagement based on data.
We Serve Ann Arbor Clients
The way Ann Arbor residents consume television has evolved, and Connected TV (CTV) advertising adapts to this change. Rather than buying based on estimated viewership of a traditional channel, CTV enables campaigns to reach specific households and audiences based on their viewing habits and demographic data, across streaming platforms and smart TVs.
This precise targeting minimizes wasted impressions and ensures that advertising budgets are spent reaching the most relevant Ann Arbor households. CTV combines the impact of television advertising with the data-driven precision of digital marketing, offering an effective way to engage a diverse and tech-savvy audience in Ann Arbor.
02 / How the work runs
Deliver video ads to relevant Ann Arbor audiences, not just broad demographics.
Reduce waste by reaching specific viewers on their streaming platforms.
Gain detailed insights into how Ann Arbor audiences engage with your CTV ads.
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversationFig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
We use various data points, including household income, interests, past viewing habits, and geographic location within Ann Arbor, to define and reach specific audience segments.
While most CTV ads are non-skippable video, some platforms offer interactive elements. We explore these options to maximize engagement where available for Ann Arbor audiences.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
