Organizations can now reach specific Grand Rapids households through television, moving beyond broad broadcast footprints to targeted audience segments.
We Serve Grand Rapids Clients
Television advertising in Grand Rapids is no longer bought by broadcast footprint alone. Connected TV (CTV) allows organizations to target specific households and audience segments, aligning advertising spend with actual viewership. This shift enables precise delivery of video ads to viewers who fit defined demographic or behavioral criteria, maximizing relevance and impact.
CTV advertising leverages data to understand what Grand Rapids viewers watch and how they engage with content. Campaigns can reach consumers based on their interests, household income, or past viewing habits across various streaming platforms and devices. This level of targeting ensures video messages resonate with the intended audience, fostering deeper engagement than traditional linear TV.
02 / How the work runs
Deliver video ads to the exact households most likely to engage with your brand.
Ensure your budget reaches relevant viewers by moving beyond broad geographic targeting.
Reach Grand Rapids residents across various streaming services and devices they use for entertainment.
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversationFig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
CTV advertising includes smart TVs, streaming sticks (like Roku, Amazon Fire TV), gaming consoles, and other internet-connected devices used for video content consumption. This offers broad reach within Grand Rapids.
CTV offers more granular measurement, including completion rates, website visits, and even in-store visits attributable to campaigns. This provides deeper insights than traditional linear TV ratings.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
