Maximize Visibility in Duluth Through Strategic Digital Out-of-Home
Capture attention in high-traffic areas by placing digital displays where movement patterns, not just impressions, dictate value.
We Serve Duluth Clients
Movement Patterns, Not Just Impressions
Digital out-of-home works in Duluth when placement is chosen by movement patterns rather than by impressions. Rather than simply occupying high-traffic spots, effective DOOH integrates into the flow of daily life. This means strategically locating screens where people dwell, commute, or gather, turning passive viewing into active engagement.
Understanding how people move through the city allows for more impactful message delivery. Whether near recreational hubs or key commercial districts, DOOH campaigns benefit from insights into commuter routes and pedestrian paths. This precise placement ensures messages resonate with both residents and visitors as they navigate Duluth.
02 / How the work runs
How the work runs here
- 01
Optimized Placement
Position displays based on observed traffic flow and audience behavior.
- 02
Dynamic Content
Deliver real-time, relevant messages tailored to time and location.
- 03
Unavoidable Exposure
Ensure high visibility in public spaces without relying on individual device engagement.
- Next
Want this run properly?
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversation
Fig. 01
How digital out-of-home runs for Duluth organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
- article
Are Hashtags Dead? Why Social Media Strategies Need to Evolve
For years, hashtags were a cornerstone of social media marketing. Brands, influencers, and businesses alike relied on them to categorize content, increase visibility, and drive engagement. - article
What Are The Best Days & Times To Post on Social Media? (Updated 2020)
As the Coronavirus (COVID-19) continues to change the daily lives of Americans, we are all spending more time on social media. - article
Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How does DOOH differ from traditional billboards in Duluth?
DOOH offers dynamic content capabilities, allowing for real-time updates and more targeted messages than static billboards. It also leverages data to optimize placement for maximum impact on specific audiences.
What types of businesses benefit most from DOOH in Duluth?
Businesses targeting local residents or tourists, such as retail, hospitality, entertainment, and event organizers, benefit significantly. DOOH effectively reaches a broad, geographically defined audience.
Start a conversation
Let's talk about digital out-of-home in Duluth
Tell us where you are and what you need to move. We will tell you what we would do first.