CTV: Audience-First Television for Minneapolis

Connected TV advertising allows precise targeting of households in Minneapolis, moving beyond traditional broadcast limitations.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Minneapolis organizations

Household-Level Targeting

Modern television advertising is no longer solely about broad reach. Connected TV (CTV) platforms enable your brand to deliver video ads directly to specific households based on their viewing habits, demographics, and interests. This allows for highly efficient ad spend, ensuring your message reaches the most relevant audiences in Minneapolis.

Raincross leverages sophisticated audience data to pinpoint your ideal viewers. We develop CTV campaigns that integrate seamlessly into their streaming experience, delivering engaging video content. This targeted approach maximizes the impact of your television advertising, fostering stronger connections and driving measurable outcomes.

02 / How the work runs

How the work runs here

  1. 01

    Precise Audience Targeting

    Reach specific households based on detailed data points.

  2. 02

    Reduced Waste

    Ensure ad impressions are delivered to relevant Minneapolis viewers.

  3. 03

    Engaging Video Content

    Leverage full-screen video to tell your brand story effectively.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Minneapolis organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • How does CTV differ from traditional TV advertising?

    CTV allows for digital-level targeting and measurement, unlike traditional broadcast TV. Ads are delivered to specific households or audience segments, not just anyone watching a channel.

  • Can I target specific neighborhoods?

    Yes, CTV targeting can be highly granular, allowing for geographic segmentation down to specific zip codes or even custom areas within Minneapolis, based on available data.

Start a conversation

Let's talk about connected tv in Minneapolis

Tell us where you are and what you need to move. We will tell you what we would do first.