Digital out-of-home built into the Rochester, Minnesota plan
Out-of-home advertising in Rochester works best when placements are based on observed movement patterns, not just raw impression counts.
We Serve Rochester Clients
Movement-Based Placements
Many organizations purchase out-of-home media based solely on reported traffic numbers. However, understanding how people move through the city, and why, unlocks greater value. Targeting high-traffic areas frequented by a specific audience, such as near key medical or retail districts, ensures messages are seen by the most relevant people.
Digital out-of-home allows for dynamic content updates, adapting messages based on time of day, current events, or specific campaigns. This agility, combined with strategic placement around Rochester, enhances relevance and recall. Selecting locations based on actual behavior amplifies the impact of each display.
02 / How the work runs
How the work runs here
- 01
Align with Daily Routes
Place ads where specific audiences naturally travel throughout Rochester.
- 02
Dynamic Content Delivery
Update messages to stay current and relevant to local events or times.
- 03
Boost Brand Recognition
Generate consistent visibility in key commercial and community areas.
- Next
Want this run properly?
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversation
Fig. 01
How digital out-of-home runs for Rochester organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
- article
Are Hashtags Dead? Why Social Media Strategies Need to Evolve
For years, hashtags were a cornerstone of social media marketing. Brands, influencers, and businesses alike relied on them to categorize content, increase visibility, and drive engagement. - article
What Are The Best Days & Times To Post on Social Media? (Updated 2020)
As the Coronavirus (COVID-19) continues to change the daily lives of Americans, we are all spending more time on social media. - article
Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
What is the key difference between DOOH and traditional billboards?
DOOH uses digital screens that can display dynamic content, including videos and changing messages. Traditional billboards are static print displays.
How can DOOH be used to reach specific audiences in Rochester?
By analyzing traffic flow and demographic data, DOOH screens can be strategically placed in areas known to be frequented by target audiences. Examples include business districts or specific retail corridors.
Start a conversation
Let's talk about digital out-of-home in Rochester
Tell us where you are and what you need to move. We will tell you what we would do first.