Connect with specific households in Norfolk through video advertising on streaming platforms, moving beyond broad broadcast buys.
We Serve Norfolk Clients
Connected TV advertising allows businesses to deliver video campaigns to precise audiences watching streaming content. This approach moves beyond traditional broadcast television by enabling advertisers to target households based on viewing habits and demographic profiles, rather than relying on a wide geographic footprint. For organizations in Norfolk, this means advertising dollars are directed toward viewers most likely to engage with their offerings, improving the efficiency of media spending and minimizing wasted impressions.
This form of advertising involves purchasing video ad inventory on various streaming services and devices. Campaigns are designed to reach specific segments of the Norfolk community, ensuring that full-screen video ads are seen by individuals who fit desired customer profiles. The focus is on aligning advertising with the interests and characteristics of potential customers, rather than simply reaching a general viewership across the city's diverse economic sectors, including agriculture, manufacturing, and retail.
Raincross applies a performance-based approach to Connected TV, ensuring that media buys are tied to measurable outcomes. The work involves strategizing audience segments, executing media placements across streaming platforms, and continuously optimizing campaigns based on real-time data. This method integrates the visual impact of television advertising with the data-driven precision common in digital marketing, providing a focused way for businesses to engage with the Norfolk community on their terms.
02 / How the work runs
Deliver video ads directly to specific households based on their demonstrated interests and viewing behaviors, not just a general area.
Allocate advertising spend where it will be most effective by purchasing ad space based on audience data, not broad airtime.
Measure the impact of video campaigns with precise data, allowing for adjustments to improve results and reach relevant viewers.
Combine the visual storytelling of television with the targeting capabilities of digital marketing to reach desired customer segments effectively.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV advertising allows targeting based on household demographics and viewing habits. This ensures your ads are shown to specific customer segments in Norfolk, rather than a broad broadcast audience.
Yes, it is effective because it focuses on precise audience engagement. This approach delivers video ads to local consumers most likely to be interested in your products or services, minimizing wasted ad spend.
Traditional TV buys airtime based on a broadcast footprint, reaching whoever is watching at a given time. Connected TV allows you to purchase ad slots based on audience data, ensuring your message reaches specific households watching streaming content.
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