Deliver precise video ads to Boulder City households

Connected TV delivers video advertising directly to target audiences, moving beyond traditional broadcast limitations.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Boulder City organizations

Modernizing local television advertising

Television advertising in Boulder City is no longer restricted to traditional broadcast, but can now be bought by specific audience segments and households. Connected TV (CTV) allows for precise targeting, ensuring your video message reaches the most relevant viewers based on demographics, interests, and viewing habits.

This shift means businesses can engage local Boulder City audiences and potential tourists with high-quality video content on their preferred streaming platforms. CTV provides the broad reach of television with the targeting accuracy of digital advertising, maximizing impact and efficiency.

02 / How the work runs

How the work runs here

  1. 01

    Target Specific Households

    Deliver video ads to relevant households in the Boulder City area.

  2. 02

    Engage Captive Audiences

    Reach viewers in a lean-back, engaged state on their largest screen.

  3. 03

    Leverage Video Storytelling

    Use compelling video to communicate your brand's message and offerings effectively.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Boulder City organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • How does Connected TV target specific Boulder City audiences?

    CTV uses data to identify households based on location, demographics, and viewing behavior, allowing ads to be shown specifically to Boulder City residents or visitors consuming streaming content.

  • Is Connected TV expensive for local businesses in Boulder City?

    CTV offers scalable options, making it accessible for various budgets. Its precise targeting can make it more cost-effective than traditional TV by reducing wasted impressions.

Start a conversation

Let's talk about connected tv in Boulder City

Tell us where you are and what you need to move. We will tell you what we would do first.