Reach Santa Fe viewers on the screens they now use

Television advertising in Santa Fe is now bought by audience and household, moving beyond traditional broadcast footprints.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Santa Fe organizations

Precision TV Advertising

Connected TV (CTV) advertising allows businesses to deliver video ads directly to specific households and audiences in Santa Fe through streaming services and smart TVs. This bypasses the inefficiencies of traditional broadcast, ensuring ad spend reaches precisely defined viewer segments. It transforms TV from a mass-market channel into a precision targeting tool.

Raincross optimizes CTV campaigns to align with your most valuable customer profiles, whether they are local residents or visitors. We identify and target specific demographic, behavioral, and geographic audiences watching ad-supported streaming content. This ensures your message resonates with viewers most likely to engage with your brand.

02 / How the work runs

How the work runs here

  1. 01

    Target Specific Households

    Reach defined audience segments on their most impactful screen.

  2. 02

    Leverage Streaming Audiences

    Connect with viewers of popular ad-supported streaming content in Santa Fe.

  3. 03

    Measure Viewer Engagement

    Gain insights into how audiences interact with your TV advertisements.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Santa Fe organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • How is Connected TV different from traditional TV advertising in Santa Fe?

    Connected TV targets specific households and audiences based on data, unlike traditional TV which broadcasts to a broad, untargeted geographic area. This allows for more precise and efficient ad delivery.

  • Can I target specific demographics within Santa Fe using Connected TV?

    Yes, Connected TV offers robust targeting capabilities, allowing you to reach specific demographics, interests, and even behavioral segments within the Santa Fe market. This ensures your message reaches the most relevant viewers.

Start a conversation

Let's talk about connected tv in Santa Fe

Tell us where you are and what you need to move. We will tell you what we would do first.