Connect with individuals whose real-world movements in Rochester signal an immediate interest in your offerings.
We Serve Rochester Clients
Geofencing involves defining virtual boundaries around specific locations where relevant audiences gather or pass through. These digital perimeters enable the collection of anonymous data from devices entering or leaving these areas. Businesses can then deliver targeted advertising to these individuals, based on their past or present physical presence at sites like the Strong National Museum of Play, the University of Rochester, or local retail districts. This method helps engage those whose recent activities indicate a higher potential for interest in particular products or services.
For businesses in Rochester, this strategy focuses on reaching people whose location data suggests specific intent. Whether aiming to attract visitors near a convention center, students close to a university campus, or shoppers in a retail area, geofencing provides a way to serve relevant ads. This approach moves beyond broad demographics, pinpointing potential customers based on their engagement with physical spaces that predict a need or desire for certain products or experiences.
Raincross helps businesses implement geofencing by analyzing local areas to identify key locations that indicate target audience intent. We establish virtual boundaries and then manage the delivery of ads to devices within these defined zones. Performance is measured by tracking actions such as website visits, in-app engagements, or even physical store visits that result from the targeted ads. This allows for an understanding of how location-based engagement translates into measurable outcomes for businesses in Rochester.
02 / How the work runs
We identify specific physical places in Rochester where your desired audience is likely to be, establishing digital boundaries around them.
Ads are delivered to individuals who have recently been within these defined areas, signaling a relevant real-world activity.
This method helps concentrate your advertising efforts on those most likely to convert, aligning with their demonstrated local interests.
Track how geofenced campaigns influence physical visits to your business or other measurable online actions.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing targets potential customers based on their movements through specific locations in Rochester. If they visit places that relate to your business, such as cultural attractions or commercial centers, they may then receive your ads, connecting you with an audience demonstrating relevant interests.
Yes, geofencing allows for the creation of precise virtual boundaries around various locations, including event venues or competitor stores. This enables your business to serve ads to individuals who have shown interest by attending specific events or visiting certain commercial establishments within Rochester.
Geofencing uses anonymous, aggregated location data from mobile devices that have opted into sharing this information. It does not collect personal identifying details but rather focuses on patterns of movement and presence within defined virtual boundaries in Rochester.
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