Connected TV redefines television advertising in Syracuse, focusing on specific audiences and households rather than traditional broadcast footprints.
We Serve Syracuse Clients
Connected TV (CTV) has transformed how advertising reaches Syracuse viewers. Instead of buying airtime based on broad channel viewership, CTV enables granular targeting of specific households and audience segments through streaming platforms. This means your message is delivered directly to the screens of individuals most likely to be interested in your offerings, enhancing relevance and reducing waste inherent in traditional television buys.
Raincross develops CTV strategies that leverage detailed audience data to reach the right viewers in Syracuse. We work with various streaming services and ad exchanges to place your commercials within content consumed by your target demographic. This approach ensures your ad spend is optimized for impact, connecting your brand with engaged audiences on their preferred devices, from smart TVs to streaming sticks.
02 / How the work runs
Deliver ads to specific Syracuse homes based on demographics and interests.
Reach viewers on their preferred streaming platforms, not just linear TV.
Focus budget on relevant viewers, avoiding mass market waste.
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversationFig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Traditional TV buys airtime on specific shows or channels to a broad audience. CTV targets individual households and audience segments based on data, delivering personalized ads through streaming services, offering greater precision and measurability.
Yes, CTV platforms allow for highly granular geographic targeting, including specific ZIP codes or neighborhoods within Syracuse. This ensures your campaigns are relevant to the local communities you aim to serve.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
