Connected TV advertising identifies specific households on streaming platforms, delivering performance-driven ad campaigns without broadcast limitations.
We Serve Charlotte Clients
Businesses in Charlotte now buy television advertising based on audience characteristics and household data, rather than relying solely on broad broadcast footprints. Connected TV (CTV) advertising applies this shift to streaming services, enabling direct engagement with specific demographic segments and consumer types. This approach moves beyond the mass reach of traditional television, focusing instead on precision targeting to connect with relevant viewers.
Our approach to CTV advertising identifies and activates these specific audiences through strategic ad placements on streaming platforms. We build campaigns that prioritize reaching households most likely to engage with your message, whether they access content through smart TVs, gaming consoles, or other internet-connected devices. This method ensures marketing efforts are concentrated on potential customers, reducing wasted impressions and aiming for greater campaign efficiency.
For businesses in a dynamic market like Charlotte, this means advertising budgets are allocated to reach desired customers effectively. We design CTV strategies that integrate with a broader media plan, ensuring consistent messaging across channels. By focusing on household-level targeting, we help organizations extend their reach to streaming viewers, providing a measurable path to engaging specific segments of the Charlotte community.
02 / How the work runs
We pinpoint specific demographic segments and household profiles within the Charlotte viewing audience. This ensures ad delivery is highly relevant to your target consumers.
Ad campaigns are deployed across various streaming platforms where Charlotte viewers consume content. This covers a wide range of connected devices, including smart TVs and streaming sticks.
Our campaigns are designed to reconcile reach with measurable outcomes. We track viewer engagement and other key metrics to inform ongoing optimization.
Connected TV advertising is integrated with your overall marketing strategy. This ensures consistent brand messaging and maximizes the impact of your advertising spend.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV advertising delivers commercials to specific households and audiences viewing content on streaming platforms and internet-enabled devices. Instead of broad broadcast, campaigns target viewers based on data like demographics and interests.
Connected TV advertising allows for precise audience targeting based on various data points, including geographic location. This enables businesses to reach viewers within specific regions or demographic concentrations in Charlotte.
Traditional TV advertising typically buys ad slots based on program schedules and broadcast reach. Connected TV advertising, in contrast, buys ads based on audience data and household characteristics, delivering them directly through streaming services to relevant viewers.
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