Connect with specific households in Durham by advertising on streaming platforms and connected devices.
We Serve Durham Clients
Connected TV advertising allows businesses to deliver commercials directly to households watching content through streaming services. This method moves beyond traditional broad television broadcasts, focusing instead on precise audience segments. We identify and target specific viewers in Durham based on their interests and demographics, ensuring that your message reaches those most likely to engage with your offerings. This approach shifts advertising investment toward measurable outcomes rather than general reach.
Businesses in Durham navigate a market with diverse audiences, from the academic community to technology innovators. Reaching these distinct groups requires an advertising strategy that understands household viewing habits on streaming platforms. Connected TV campaigns are designed to place your message in front of relevant viewers, optimizing your advertising spend. This targeted delivery helps ensure that your business connects with the consumers who are most interested in your products or services.
Our approach to connected TV advertising integrates performance media principles into streaming campaigns. We utilize data to refine targeting, measure engagement, and adjust strategies for optimal results. This ensures that advertising efforts not only reach potential customers but also contribute to clear business objectives. By focusing on audience data and performance metrics, we help businesses in Durham achieve greater efficiency and impact from their television advertising.
02 / How the work runs
We identify and segment Durham audiences based on detailed household data, allowing for precise ad delivery. This ensures your message is seen by the most relevant viewers on streaming platforms.
Our campaigns are continuously monitored and adjusted to improve effectiveness and reconcile reach to specific outcomes. This performance-based approach maximizes your advertising investment.
We develop comprehensive strategies that leverage the full potential of connected TV across various streaming services. This provides broad coverage among target audiences watching content on smart TVs and devices.
Connected TV advertising provides clear metrics on who saw your ads and how they responded. This allows businesses to understand the direct impact of their campaigns in Durham.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV advertising uses household-level data to identify viewers based on demographics, interests, and viewing behaviors. This allows for precise targeting of specific audience segments within Durham on streaming platforms.
Connected TV offers an advantage by delivering ads directly to specific households and audience segments, rather than relying on a broad broadcast footprint. This precision can lead to more efficient ad spending and better engagement with relevant consumers.
Connected TV campaigns are designed to reconcile reach to measurable outcomes, such as website visits or inquiries. The focus is on engaging specific audiences to drive business objectives, with performance continually optimized through data.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
