Deliver Targeted Television Ads to Beachwood Households

Connected TV (CTV) advertising allows businesses to reach specific households in Beachwood through streaming services, bypassing traditional broadcast limitations.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Beachwood organizations

Household-Level Media Buying

Connected TV advertising represents a shift in how television media is bought and consumed, moving from broad broadcast to precise audience and household targeting in Beachwood. This allows businesses to place ads directly within the streaming content watched by an affluent and engaged audience. CTV campaigns ensure your message reaches relevant viewers who have cut the cord, or who primarily consume content through streaming platforms.

Raincross designs CTV strategies that leverage data to identify and engage specific Beachwood households, optimizing for impression quality and viewer engagement. We focus on delivering full-screen, non-skippable video ads that capture attention and resonate with the sophisticated tastes of the local community. This approach provides a powerful branding opportunity, delivering the impact of television advertising with the precision of digital targeting.

02 / How the work runs

How the work runs here

  1. 01

    Reach Cord-Cutting Households

    Advertise on streaming services favored by Beachwood's affluent population.

  2. 02

    Target Specific Audiences

    Deliver ads to households based on demographics and viewing habits.

  3. 03

    Ensure High Engagement

    Place non-skippable video ads within premium streaming content.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Beachwood organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • What is Connected TV advertising?

    Connected TV (CTV) advertising delivers video ads through internet-connected devices like smart TVs, streaming sticks, and gaming consoles. It allows for precise targeting of specific households and audiences within streaming content, unlike traditional linear TV.

  • How does CTV benefit Beachwood businesses?

    CTV allows Beachwood businesses to reach specific households that consume content via streaming, often an affluent and engaged audience. It provides a powerful platform for delivering impactful video ads with digital-level targeting precision, optimizing ad spend.

Start a conversation

Let's talk about connected tv in Beachwood

Tell us where you are and what you need to move. We will tell you what we would do first.