Streaming reach across Edmond living rooms

Connected TV advertising allows Edmond businesses to reach specific households with relevant messages, moving beyond traditional broadcast limitations.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Edmond organizations

Audience-First TV

Connected TV (CTV) advertising now enables businesses to target specific households in Edmond based on their demographics, interests, and viewing habits, not just general viewership. This shift allows for more efficient ad spend by delivering messages only to the most relevant audiences. Your message reaches engaged viewers through popular streaming services.

This precision targeting means that your advertising budget works harder, connecting with potential customers who are more likely to convert. By delivering tailored messages to specific households in Edmond, organizations can build stronger brand recognition and drive measurable actions. It transforms TV advertising into a data-driven strategy.

02 / How the work runs

How the work runs here

  1. 01

    Target Specific Households

    Reach relevant Edmond families and individuals based on data, not broad broadcasts.

  2. 02

    Access Engaged Viewers

    Connect with audiences actively streaming content on their television screens.

  3. 03

    Optimize Ad Spend

    Ensure your budget reaches the most receptive audiences within the Edmond market.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Edmond organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • How does Connected TV target specific audiences in Edmond?

    Connected TV uses anonymized data points, such as viewing habits, demographics, and location data, to identify and target specific households. This allows for precise ad delivery based on audience profiles.

  • Is Connected TV advertising suitable for small businesses in Edmond?

    Yes, CTV advertising is accessible for small businesses due to its precise targeting and flexible budgeting options. It allows them to compete for attention with larger brands by reaching their ideal customers efficiently.

Start a conversation

Let's talk about connected tv in Edmond

Tell us where you are and what you need to move. We will tell you what we would do first.