Reach specific households and demographic groups across streaming services, moving beyond traditional broadcast models.
We Serve Norman Clients
Connected TV (CTV) advertising focuses video messages where viewers are now. This strategy places ads directly onto streaming services and smart TVs, ensuring they are seen by specific audience segments rather than being broadly broadcast. For organizations in Norman, this means the ability to direct campaigns to groups such as students, families, or professionals based on their viewing habits and available data. This precision helps maximize the relevance and impact of video advertising efforts.
The core of this approach involves understanding an organization's desired audience and then using data to find them across various streaming platforms. Instead of purchasing time slots on traditional television channels, campaigns are built around reaching particular households and viewer profiles. This method allows for a more efficient allocation of advertising resources, ensuring messages reach those most likely to engage. Raincross helps organizations define these target audiences and activate campaigns across the fragmented streaming ecosystem.
Measuring the success of these targeted video campaigns involves tracking specific outcomes, not just impressions. Performance data guides ongoing adjustments to ensure advertisements resonate with the intended Norman audience and drive desired actions. This includes monitoring engagement rates and other relevant metrics to optimize ad placement and content over time. Our work ensures that each video impression contributes meaningfully to an organization's overall marketing goals in the market.
02 / How the work runs
Identify the precise demographic and behavioral segments within Norman to target with video messages.
Place advertisements across diverse streaming services and connected devices where the target audience consumes content.
Track engagement and other relevant metrics to understand the effectiveness of each ad placement.
Adjust ad creative, targeting parameters, and platform allocations to improve campaign results and achieve specific objectives.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
You can advertise on streaming services through Connected TV (CTV) platforms. This allows you to target specific viewer demographics and households rather than broadcasting to a general audience. The strategy focuses on placing video ads where your ideal customers are already watching content.
Businesses that target specific demographics, like those catering to the university community, families, or professionals, can benefit. It allows for precise reach to audiences for services, events, or retail offerings. This targeted approach helps avoid wasted ad spend by focusing on likely customers.
Connected TV offers a more precise, data-driven approach to reach specific audiences and households, moving beyond broad broadcast footprints. This allows for tailoring video ads to specific viewer segments, potentially increasing relevance and engagement compared to traditional linear TV models for local campaigns.
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