Deliver TV Ads to Specific Tulsa Households

Television advertising in Tulsa is now bought by audience and household, not by broadcast footprint, allowing for precise targeting.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Tulsa organizations

Precision TV Advertising in Tulsa

Connected TV (CTV) advertising allows for the precise delivery of video ads to specific households in Tulsa based on viewing habits and demographics. Unlike traditional broadcast, CTV removes the inefficiencies of reaching an untargeted general audience. This ensures ad spend is directed only to relevant viewers.

By leveraging data, we identify the households most likely to convert and serve them video ads across various streaming platforms. This approach combines the impact of television advertising with the precision of digital targeting. It helps local organizations reach their ideal customers with compelling video content.

02 / How the work runs

How the work runs here

  1. 01

    Household-Level Targeting

    Deliver ads to specific homes based on audience data.

  2. 02

    Eliminate Waste

    Focus ad spend on relevant viewers, not general broadcasts.

  3. 03

    High Impact Video

    Engage Tulsa audiences with full-screen, non-skippable ads.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Tulsa organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • How is Connected TV different from traditional TV advertising in Tulsa?

    Traditional TV buys are based on broad broadcast regions, while CTV targets specific households and demographics within Tulsa through streaming services. This allows for much more precise audience engagement.

  • Can I measure the performance of CTV ads?

    Yes, CTV offers robust measurement capabilities, including impression counts, completion rates, and website visits or conversions post-exposure. This allows for clear attribution and campaign optimization.

Start a conversation

Let's talk about connected tv in Tulsa

Tell us where you are and what you need to move. We will tell you what we would do first.