Reach Tulsa Audiences in the Physical World
Digital screens positioned in the public sphere amplify brand presence by aligning with how people move through the city.
We Serve Tulsa Clients
Reaching Audiences in Motion
Raincross plans advertising that integrates physical world screens into a unified audience model. This approach considers how residents and visitors navigate their daily lives, from their routes to work to their leisure activities in areas like the revitalized downtown. Instead of relying on broad reach metrics, the focus is on placing messages where they intersect with specific travel patterns and routines.
For businesses in Tulsa, understanding local movement means advertising can engage target audiences at relevant times and locations. Whether near the city's cultural institutions, shopping centers, or event venues, strategic placement helps ensure messages are seen by those most likely to respond. This method ensures that each display serves a purpose within a larger communication strategy, connecting with the diverse and engaged population.
The work involves identifying optimal screen locations based on behavioral insights, not just available inventory. Raincross builds a comprehensive understanding of where people are going and why, then selects placements that support those journey paths. This precision allows brands to connect with consumers during moments when they are receptive to new information, ensuring meaningful exposure that supports broader marketing objectives.
02 / How the work runs
How the work runs here
- 01
Audience Movement Analysis
We analyze how people move through a city to identify where they are most receptive to advertising. This informs precise placement decisions for digital screens.
- 02
Strategic Screen Placement
Screens are positioned based on identified movement patterns, ensuring ads are visible along common routes and near key activity hubs. Placement is tied to specific journey paths and daily routines.
- 03
Physical World Integration
Digital out-of-home advertising is integrated with other campaign elements, planned using a consistent audience model. This ensures a unified message across all touchpoints.
- 04
Optimized Brand Visibility
By aligning ads with where audiences naturally travel, visibility is maximized without relying solely on impression counts. This approach creates meaningful opportunities for connection.
Fig. 01
How digital out-of-home runs for Tulsa organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Related thinking.
- article
Are Hashtags Dead? Why Social Media Strategies Need to Evolve
For years, hashtags were a cornerstone of social media marketing. Brands, influencers, and businesses alike relied on them to categorize content, increase visibility, and drive engagement. - article
What Are The Best Days & Times To Post on Social Media? (Updated 2020)
As the Coronavirus (COVID-19) continues to change the daily lives of Americans, we are all spending more time on social media. - article
Facebook Has User Information On 98 Categories. Here they are.
The Washington Post reported in 2016, that Facebook uses 96 data points to target ads at at consumers, it's actually 98. It's true that Facebook is able to target advertising with pinpoint accuracy.
Questions we are asked about this.
How do digital out-of-home ads work in a city like Tulsa?
Digital out-of-home advertising places dynamic messages on screens in public spaces. In Tulsa, these screens are chosen based on specific movement patterns of people, rather than just broad viewership estimates, to ensure relevance.
What is the benefit of this type of advertising for a local business?
Local businesses benefit by reaching specific audiences along their daily routes, near shopping areas, or at event venues. This targeted exposure helps connect with potential customers when they are in a receptive mindset.
How are locations for digital screens chosen for campaigns?
Locations for digital screens are chosen by understanding how people move through the city. Raincross identifies key pathways and activity hubs to place ads where they will most effectively intercept specific target audiences.
Start a conversation
Let's talk about digital out-of-home in Tulsa
Tell us where you are and what you need to move. We will tell you what we would do first.