Digital Screens Where Audiences Move in Philadelphia
Reach audiences with digital screens in physical spaces, placed according to their natural movements.
We Serve Philadelphia Clients
Beyond Traffic Counts in Philadelphia
Digital out-of-home advertising utilizes screens in the physical world to present messages. This approach considers how people move through a city, integrating advertising into daily routines. Rather than solely relying on generalized impressions, this method focuses on placing screens where they naturally intersect with journeys. This ensures that a message is seen as part of the urban experience, reaching audiences at relevant points in their day.
For businesses in Philadelphia, this means moving past general traffic counts to understand actual audience flow. Our approach determines optimal screen locations by analyzing pedestrian paths, transit routes, and common activity centers. This method ensures that digital displays are situated not just where many people pass, but specifically where target audiences are present and receptive. The goal is to maximize visibility by aligning screen placement with observable human movement patterns across the city.
Our work involves understanding local movement patterns to select precise screen placements, making digital out-of-home a strategic component of a broader advertising effort. We plan these placements using the same audience models that guide other advertising channels, ensuring coherence across all touchpoints. This integrated strategy helps businesses in Philadelphia connect with their target audiences effectively, building awareness through real-world visibility in key locations.
02 / How the work runs
How the work runs here
- 01
Audience Movement Mapping
We analyze how target audiences navigate the city, identifying key routes and gathering points. This informs precise placement decisions for digital screens.
- 02
Strategic Screen Placement
Digital displays are positioned in high-traffic areas like Center City or along public transit routes. This ensures messages are integrated into the urban environment where audiences are most engaged.
- 03
Integrated Campaign Planning
Digital out-of-home plans are developed using consistent audience models alongside other advertising efforts. This ensures a unified message across various platforms.
- 04
Real-World Visibility
The focus is on genuine viewership by placing screens where they align with daily human journeys. This approach seeks to maximize impact within the physical environment.
Fig. 01
How digital out-of-home runs for Philadelphia organizations
The people behind this work.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
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Questions we are asked about this.
How does digital out-of-home work differently than traditional billboards?
Digital out-of-home screens are planned based on audience movement and engagement, rather than solely on broad traffic impressions. The goal is to place these dynamic displays where they naturally intersect with a target audience's daily activities, allowing for more relevant messaging in specific locations across Philadelphia.
What kind of businesses benefit from digital out-of-home in Philadelphia?
Businesses looking to reach local audiences in high-traffic commercial areas, entertainment districts, or along commuter routes can benefit. Any organization aiming to increase brand visibility or promote specific offers to people on the go can use this method effectively.
How are locations for digital screens chosen?
Locations are chosen by analyzing local movement patterns, including pedestrian flows and transit routes. This approach identifies key areas where target audiences are likely to be present and receptive to messages, such as around prominent public spaces or major arteries within Philadelphia.
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Let's talk about digital out-of-home in Philadelphia
Tell us where you are and what you need to move. We will tell you what we would do first.