Television advertising in Austin is now purchased based on specific audience segments and household data, not merely broadcast footprints.
We Serve Austin Clients
The shift in television consumption means brands can now reach Austin viewers with unparalleled precision. Connected TV (CTV) advertising allows for targeting based on specific demographics, interests, and viewing habits, bypassing the inefficiencies of traditional broadcast buys. Your message reaches households most likely to engage, maximizing the impact of your advertising investment in Austin.
Instead of aiming for broad viewership, CTV ensures your ads are served to relevant Austin households watching streaming content. This approach leverages data to understand who is watching, what they enjoy, and their potential buying behaviors. It transforms TV advertising into a highly targeted medium, delivering more impactful campaigns tailored to the diverse Austin audience.
02 / How the work runs
Reach specific demographics and interests within Austin households.
Show ads only to viewers most likely to be receptive.
Gain deeper insights into campaign performance and ROI.
Tell us what you are trying to move, and we will tell you what it takes.
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A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV (CTV) delivers ads through internet-connected devices to streaming content, allowing for precise audience targeting. Linear TV delivers ads over traditional broadcast or cable to a broad, untargeted audience.
Yes, CTV advertising platforms offer robust geographic targeting capabilities, ensuring your ads are delivered only to households within the Austin area or specific zip codes.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
