Connected TV advertising allows precise audience targeting in Frisco, delivering television commercials based on household and viewer data.
We Serve Frisco Clients
Television advertising in Frisco now operates on an audience-first model, prioritizing household and demographic data over traditional broadcast footprints. Connected TV (CTV) allows businesses to deliver commercials directly to specific Frisco households based on their viewing habits, interests, and other defined attributes. This ensures ad spend reaches the most relevant viewers, minimizing waste.
This shift means businesses can reach Frisco's sports fans, families, or specific consumer segments with tailored video content. CTV advertising provides the impact of television combined with the precision of digital targeting, allowing for campaigns that resonate deeply with specific audiences and track performance more effectively than traditional TV buys.
02 / How the work runs
Target specific demographics and interests within the city's viewing audience.
Showcase your brand with engaging video content to the right Frisco viewers.
Gain insights into impressions, completion rates, and audience engagement.
Tell us what you are trying to move, and we will tell you what it takes.
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A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
CTV targets Frisco households using data points like household income, interests, and online behaviors tied to streaming devices. This allows for precise delivery of your ads to specific viewer segments in the city.
Yes, CTV integrates well with other digital campaigns by reinforcing brand messages through a high-impact video format. It can drive brand awareness and direct traffic to your website or paid search campaigns.
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Tell us where you are and what you need to move. We will tell you what we would do first.
