Connect with specific households and demographic segments through streaming television, optimizing reach for measurable results.
We Serve Provo Clients
Connected TV advertising allows businesses to deliver messages directly to specific households and demographic segments through streaming services and smart TVs. This approach moves beyond traditional broadcast models, where reach often included many viewers unlikely to engage. Instead, ad spend targets individuals based on their viewing habits, interests, and geographic location, making television a precise audience-building tool.
For businesses in Provo, this means campaigns can reach specific audiences, whether they are families, students from the local university, or professionals in the city's tech sector. This precision ensures that advertising budgets are directed towards viewers most likely to find offerings relevant, making every impression more impactful. Our approach focuses on delivering ads that align with these specific consumer profiles, reconciling television reach with measurable outcomes.
Raincross applies a performance media strategy to connected television. This involves using data to identify and engage target audiences through streaming platforms, then measuring campaign effectiveness against defined objectives. We work to sequence ad delivery and optimize campaigns to ensure that businesses connect with relevant viewers in Provo, converting television advertising from broad exposure to targeted engagement.
02 / How the work runs
Deliver ads to specific households based on demographics, interests, and viewing behaviors, moving beyond broad audience guesses.
Buy streaming television advertising with a focus on measurable outcomes, treating CTV like other performance-driven digital channels.
Reach local residents, including students and tech professionals, with relevant messaging on the streaming platforms they use.
Monitor and adjust ad placements to ensure messages reach the most receptive viewers, improving overall campaign efficiency.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Traditional television advertising typically reaches a broad audience within a broadcast area. Connected TV targets specific households and demographics through streaming services, allowing for more precise delivery of ads to relevant viewers in Provo, rather than a general footprint.
Yes, connected TV advertising enables precise targeting. Businesses can focus on segments like families, university students, or individuals interested in specific activities by leveraging data on viewing habits and interests, ensuring messages reach the most relevant audiences.
Connected TV campaigns are measured like performance media. This means tracking key metrics to understand how well ads are reaching and engaging target audiences and contributing to business objectives, rather than just impression counts.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
