Targeting Olympia Households with Audience-First TV

Connected TV redefines how businesses reach Olympia audiences, shifting from broad broadcast to precise household and demographic targeting.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Olympia organizations

Audience-Centric Television

In Olympia, traditional television's broad reach has evolved. Connected TV (CTV) allows businesses to purchase ad placements based on specific audience segments and household attributes, rather than geographical broadcast areas. This means your message reaches the precise Olympia viewers most likely to be interested in your offerings, whether they are streaming on smart TVs, gaming consoles, or other internet-connected devices.

Raincross leverages CTV to deliver highly relevant video advertisements to Olympia households. We focus on identifying and engaging specific demographics, interests, and viewing habits. This ensures that every advertising dollar contributes to reaching the right audience with compelling visuals, maximizing the impact and efficiency of your video campaigns.

02 / How the work runs

How the work runs here

  1. 01

    Precise Audience Targeting

    Reach specific Olympia demographics and households, not just general viewers.

  2. 02

    Cost-Effective Video

    Invest in video ads that are seen by your most valuable prospects.

  3. 03

    Cross-Device Engagement

    Deliver ads across various streaming platforms and smart devices.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Olympia organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • Is Connected TV only for large businesses in Olympia?

    No, CTV's precise targeting makes it accessible and effective for businesses of all sizes in Olympia. It allows even small budgets to reach highly relevant audiences efficiently.

  • How does CTV targeting compare to traditional TV in Olympia?

    CTV targets specific household demographics and viewing behaviors, offering far greater precision than traditional TV's broad geographic and time-slot based targeting. This results in less wasted ad spend.

Start a conversation

Let's talk about connected tv in Olympia

Tell us where you are and what you need to move. We will tell you what we would do first.