Connect with audiences directly in their homes by moving beyond traditional broadcast limits to deliver targeted video advertising.
We Serve Vancouver Clients
Connected TV (CTV) advertising allows businesses to reach specific audiences watching streaming content on smart TVs and other devices. This approach shifts away from broad, traditional broadcast methods, focusing instead on individual households and their viewing habits. By leveraging detailed audience data, campaigns can be tailored to target specific demographics or interests, ensuring messages are delivered to the most relevant viewers in Vancouver on their preferred screens.
This method delivers full-screen, high-quality video advertisements within a premium viewing environment, which helps capture attention. The ability to target based on audience behavior rather than broadcast footprint means less wasted ad impressions. For businesses in Vancouver, this translates to an efficient way to communicate value directly to an engaged, receptive audience, aligning advertising spend with actual viewership.
Raincross supports businesses in implementing CTV strategies that align with their goals. Our approach involves identifying key audience segments, developing compelling video creative, and placing ads across various streaming services. We focus on optimizing campaigns to ensure messages resonate with Vancouver residents and drive measurable outcomes, moving advertising beyond simple reach to reconciled performance.
02 / How the work runs
Focus advertising efforts on specific households and viewer interests, rather than relying on broad geographic coverage.
Present full-screen, impactful video ads in a premium viewing context across various streaming platforms.
Reduce wasted ad spend by ensuring that marketing messages are seen by relevant viewers most likely to engage.
Measure the effectiveness of advertising efforts by linking campaign reach directly to business outcomes.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV advertising enables businesses to show video ads directly on streaming services and smart TVs. This allows for precise targeting of specific demographics or interests within the Vancouver area, ensuring your message reaches relevant households who are actively watching content.
The primary benefit of CTV is its ability to target specific audiences and households, moving beyond the broader reach of traditional broadcast. This precision reduces wasted impressions and focuses your advertising budget on viewers who are most likely to be interested in your offerings.
Yes, Connected TV advertising leverages detailed audience data to enable targeting based on specific demographics, interests, and viewing behaviors. This ensures your campaigns are highly relevant to the Vancouver residents you aim to reach.
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