Connected TV advertising targets specific households streaming content, offering a focused approach compared to traditional television buys.
We Serve Madison Clients
Connected TV advertising allows organizations to deliver full-screen, non-skippable video ads to Madison residents who stream content. Unlike traditional broadcast television, this method focuses on reaching individual households and audience segments. This approach helps ensure that advertising investment connects with relevant viewers based on their viewing habits and interests, rather than relying solely on channel reach.
Raincross works to identify the specific demographics and interests that define a target audience in Madison. Our process for connected TV advertising prioritizes campaign setup that can adapt to performance data, ensuring ads are placed where they will generate engagement. This includes continuous monitoring and adjustments to optimize reach and viewer response across various streaming platforms.
The transition from broad household penetration to audience-specific targeting means advertising budgets work more efficiently. By focusing on the attributes of Madison viewers, from students to professionals, advertising can align with strategic campaign goals. This allows for precise delivery of messages directly to those most likely to respond, supporting local services, events, and retail offerings.
02 / How the work runs
We define specific viewer profiles based on interests and behavior. Your message reaches relevant households streaming content, avoiding wasted impressions.
Our approach treats connected TV as a performance channel. We track engagement and outcomes to refine campaign delivery and optimize for results.
Deliver full-screen, non-skippable video ads within streaming environments. This maintains the high impact of television, paired with digital precision.
Connected TV offers detailed reporting on ad views and audience interaction. We use these metrics to assess campaign efficiency and inform future strategies.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
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7.2M
Combined campaign impressions
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Pechanga Resort Casino
Connected TV advertising targets specific households through streaming services, rather than broadcasting to a general area. This allows for more precise audience selection based on data, moving beyond traditional geographic or channel-based buys common with conventional television.
Yes, connected TV advertising enables targeting based on various audience attributes, including demographics and viewing habits. This allows organizations to reach defined segments of the Madison population, such as families or students, more effectively.
Connected TV advertising is bought like performance media, meaning the focus is on reconciling reach to measurable outcomes. Raincross manages these campaigns to optimize for engagement and effectiveness, allowing for adjustments based on audience response.
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