Platforms
The systems our work actually runs in.
Strategy is only as good as the execution inside the platform. These are the tools we hold certifications in, buy through, build on, and argue with daily. Each page covers what we do there, who runs it, and what it has produced.
01
Advertising and media
The buying platforms where budget turns into reach, and where waste hides when nobody is watching.
GoogleSearch, Performance Max, Demand Gen, and the measurement underneath it.
MetaFacebook and Instagram buying, creative testing, and post iOS measurement.
LinkedInB2B demand generation where the targeting is worth the CPM.
TikTokNative creative and paid social for an audience that skips anything that looks like an ad.
YouTubeVideo buying that earns attention before it asks for anything.
SpotifyAudio advertising for commutes, workouts, and everywhere a screen is not.
Basis TechnologiesThe programmatic platform behind our omnichannel buying.
The Trade DeskEnterprise demand side buying for connected television, audio, and display.
02
Search and AI visibility
Where people look things up, both the ranked list and the answer written above it.
SemrushThe research layer under our search, content, and competitive work.
ChatGPTBeing findable and citable inside the assistant people now ask first.
PerplexityCitation-first answer engines, and how to earn a place in them.
ClaudeAssistant visibility, and the internal AI work we run on client programs.
03
Web and commerce
The systems we design, build, and maintain, from content sites to storefronts and payments.
WordPressThe content platform behind most of the sites we build and maintain.
ShopifyStorefronts, merchandising, and the acquisition program that feeds them.
WooCommerceEcommerce inside WordPress, when the content and the catalog belong together.
WebflowDesign-led marketing sites that a marketing team can actually run.
StripePayments, subscriptions, and checkout flows that do not lose the sale.
FigmaWhere design systems, prototypes, and client review actually happen.
CloudflarePerformance, security, and delivery for the sites we operate.
WP EngineManaged WordPress hosting for sites that cannot afford to be down.
04
CRM and automation
Where a lead becomes a record, a sequence, and eventually a closed deal.
HubSpotMarketing automation, CRM, and the reporting that connects spend to pipeline.
SalesforceEnterprise CRM integration, so marketing data lands where sales works.
MailchimpEmail programs for organizations that need reach without heavy infrastructure.
Constant ContactEmail and event communication for associations, nonprofits, and local institutions.