Basis is where our media teams plan, buy, reconcile, and report. One workflow across display, video, audio, and out of home.
Certified platform operator
The programmatic platform behind our omnichannel buying.
Programmatic goes wrong in the seams: a plan in one system, buying in another, billing in a third, and reporting assembled by hand at month end. Every seam is a place for waste to hide.
Basis collapses that into one workflow. Planning, direct and programmatic buying, reconciliation, and reporting live together, which means the numbers a client sees are the numbers the buyer worked from.
For clients, the practical benefit is auditability. We can show what was bought, where it ran, what it cost, and what it returned, without a spreadsheet built after the fact.
Transparency is a workflow decision before it is a reporting promise.
02 / Scope
Display, video, audio, connected television, and digital out of home planned and purchased in one place.
Curated inventory and direct deals negotiated where open exchange quality is not good enough.
Delivery matched against billing every cycle, so discrepancies get caught in week one rather than at year end.
Cross channel reporting from buy level data, with the fees and pass throughs visible.
Advertising
Biddable display, video, native, and audio inventory bought against audience quality and verified outcomes.
Advertising
Automated display inventory bought in real time against audience, context, and supply quality.
Advertising
Streaming video inventory bought programmatically, from pre-roll to connected TV, against measured outcomes.
Advertising
One plan across channels, negotiated and stewarded by the people accountable for results.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.
Government & Public Sector | Advertising
2.7M
Ad impressions in two months
Government & Public Sector
Advertising
City of Corona Police Department
01 / 03
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