It is a place buyers ask questions, and a tool our teams use daily. We treat both deliberately.
Platform expertise
Assistant visibility, and the internal AI work we run on client programs.
Externally, Claude is another assistant answering buyer questions without sending a click. The visibility work is the same discipline as ChatGPT and Perplexity: clear claims, consistent entities, retrievable structure.
Internally, it does real work in our process. Research synthesis, first pass analysis of large data sets, and quality checks against our own writing standards. It does not write client content unattended, and nothing ships without a named human editor.
We are specific about that boundary because clients deserve to know what was machine assisted and what was authored.
AI in the workflow is a productivity decision. AI in the byline is an integrity decision.
02 / Scope
Testing and improving how the model answers questions where you should be named.
Compressing large volumes of source material into briefs a strategist can verify.
First pass reading of performance data, checked against the platform before anything is reported.
Human authorship and review on everything published under a client name.
Visibility
Being present, accurate, and citable inside AI assistants and answer engines.
Visibility
Earning inclusion in the answers that summarize a category instead of listing it.
Visibility
An editorial plan tied to demand, expertise, and the questions buyers actually ask.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
OctoClean needed to grow its franchise network, but its website was not reaching or educating prospective business owners. Candidates had to understand the opportunity, the support behind it, and what set the model apart from other commercial cleaning franchises.
Franchises | Web
2,247%
Increase in website traffic during the engagement
Franchises
Web
OctoClean
01 / 03
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