TikTok punishes repurposed television. We produce for the platform, in the platform's language, at the platform's pace.
Platform expertise
Native creative and paid social for an audience that skips anything that looks like an ad.
TikTok distribution is decided by watch behavior, not by follower count or budget. A good first second beats a large media plan, which is uncomfortable for brands used to buying reach.
We build for that reality. Concepts are shot lean, tested quickly, and judged on hold rate before anything else. Winners get scaled, the rest get retired without ceremony.
Spark Ads and creator collaboration sit at the center of most programs, because the account that already speaks the language usually outperforms the brand handle.
If the first second reads as an ad, nothing after it matters.
02 / Scope
Short form built for sound on, vertical, fast, with hooks tested against each other rather than approved in a meeting.
Paid amplification of creator and brand posts, so the ad carries the credibility of the account behind it.
Budget, bidding, and audience structure managed against hold rate and cost per outcome, not impressions.
Event API, deduplication, and post click validation so reported conversions survive scrutiny.
Advertising
Audience-led social media buying built on creative testing, not boosted posts.
Advertising
One plan across channels, negotiated and stewarded by the people accountable for results.
Strategy
How a specific launch or initiative should work: objectives, channel roles, sequencing, messaging, and measurement expectations.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Insurance is one of the most competitive categories in paid search, and HUB International served industries whose needs had almost nothing in common. A business researching employee benefits needed a different message than one evaluating cyber liability, and the budget had to stay clear of claims, careers, and consumer traffic.
Professional services | Advertising
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Campaign themes structured by insurance need
Professional services
Advertising
HUB International
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