When a program needs premium inventory, real identity resolution, and inventory level control, we buy through The Trade Desk.
Platform expertise
Enterprise demand side buying for connected television, audio, and display.
Some programs outgrow simpler buying tools. When the plan involves connected television at scale, retail data partnerships, or identity beyond the cookie, The Trade Desk is where the inventory and the controls live.
We use it for the same reason broadcasters and enterprise advertisers do: supply path transparency, deep frequency management across screens, and access to premium publishers on defensible terms.
It is not the right tool for every budget. When a client is better served by a leaner setup, we say so rather than selling complexity.
Unified ID and supply path control matter more each year, as cookie based buying keeps losing accuracy.
02 / Scope
Premium streaming inventory bought with frequency capped across devices, not counted separately per screen.
First party data onboarding and identity resolution that survives cookie deprecation.
Fewer hops, cleaner inventory, and visibility into what each intermediary is taking.
Brand lift, foot traffic, and sales lift studies attached to campaigns that can support them.
Advertising
Biddable display, video, native, and audio inventory bought against audience quality and verified outcomes.
Advertising
Streaming television bought like performance media, with reach that reconciles to outcomes.
Advertising
Automated display inventory bought in real time against audience, context, and supply quality.
Advertising
Podcast, streaming, and digital radio inventory bought through the same audience infrastructure as display and video.
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.
Government & Public Sector | Advertising
2.7M
Ad impressions in two months
Government & Public Sector
Advertising
City of Corona Police Department
01 / 03
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