Franchises / Web
A website rebuilt to recruit franchise owners, not just describe a service
The challenge
OctoClean needed to grow its franchise network, but its website was not reaching or educating prospective business owners. Candidates had to understand the opportunity, the support behind it, and what set the model apart from other commercial cleaning franchises.
- Market
- Franchises
- Capability
- Web
- Client
- OctoClean
The outcome
0%
Increase in website traffic during the engagement
Result
Rebuilt
Website redesigned around franchise development
Result
SEO + PPC
Organic and paid search working the same funnel
What we did
OctoClean is a commercial cleaning and janitorial services franchise operating across Southern California and the Phoenix, Arizona market. Its franchise model gives entrepreneurs the opportunity to build a commercial cleaning business with the support, training, systems, and established reputation of the OctoClean brand.
Raincross rebuilt OctoClean's website and developed an integrated SEO and paid-search strategy focused primarily on attracting prospective franchise owners and supporting the company's expansion into new markets.
Creating the franchise journey
Raincross developed content and conversion pathways around the information prospective franchise owners needed before starting a conversation. The experience included an overview of the franchise opportunity, information about the company and its operating model, franchise-owner success stories, market-specific opportunities, resources for evaluating ownership, information for military veterans, downloadable materials, and clear calls to request information or schedule a meeting. That structure turned the website from a general company brochure into a franchise-development platform.
Building organic visibility
The SEO strategy focused on reaching people researching commercial cleaning franchises, janitorial business opportunities, and small-business ownership. Franchise-focused content was combined with service, industry, and location pages that strengthened the authority of the site overall. Technical improvements, clearer architecture, on-page optimization, and new content expanded the range of searches through which people could discover the company, while location content created visibility for franchise and commercial cleaning opportunities in targeted markets.
Reaching prospective franchise owners
Paid search reached people actively researching franchise opportunities and business ownership. Campaigns directed candidates to focused landing pages that explained the opportunity and encouraged the next step. SEO provided sustainable organic visibility, while paid search reached qualified audiences immediately in priority markets. Campaign tracking and analytics let the team evaluate search behavior, website engagement, and the paths visitors followed before requesting franchise information.
What Raincross delivered
A complete website redesign and rebuild, franchise-focused website strategy, a dedicated franchise-opportunity experience, owner success stories, market-specific opportunity pages, downloadable resources, military-veteran content, lead-generation and meeting-request pathways, technical and on-page SEO, franchise-focused content strategy, paid-search strategy and management, campaign landing pages, conversion tracking and analytics, and ongoing search and campaign optimization.
During the engagement, OctoClean's website traffic increased by 2,247%. The rebuilt site gave the company a stronger platform for communicating its franchise opportunity, establishing credibility, and reaching prospective owners. Together, the website, SEO, and paid search created a scalable franchise-development platform built to support expansion into new markets.
The site had to prove the business works before it could ask anyone to buy into it.
Two audiences, one platform
Raincross rebuilt the OctoClean website around two connected goals: establishing the credibility of its commercial cleaning operation and generating interest in franchise ownership. The commercial side presented services, industries, customer relationships, and geographic reach, giving prospective owners a clearer view of the organization and the market they would be entering. The franchise section created a dedicated journey that explained the opportunity, introduced the model, addressed common questions, shared franchisee experiences, and provided clear paths to request information or schedule a meeting.
A franchise buyer and a facilities manager are not the same reader. The site had to prove the business works before it could ask anyone to buy into it.
Let's build your growth platform
Tell us who you need to reach and what you need them to do. We will build the site, the search visibility, and the campaigns that get you there.