Retail and e-commerce / Web
Four websites, one sporting-goods brand
The challenge
MonkeySports had to serve two businesses at once: a growing network of retail stores and three specialized online shops, each with a deep catalog of its own. The flagship site had to tie the brand together and still send shoppers in store.
- Market
- Retail and e-commerce
- Capability
- Web
- Client
- MonkeySports
The outcome
0
Connected websites in one ecosystem
Result
0
Custom Magento e-commerce stores
Result
Sport-specific
Navigation and merchandising per store
What we did
MonkeySports is a specialty sporting-goods retailer serving hockey, lacrosse, baseball, and softball athletes through category-leading online stores and physical retail locations.
Three custom Magento e-commerce websites were designed and developed to carry extensive, highly specialized catalogs: sticks, skates, and protective gear on HockeyMonkey, heads, shafts, and helmets on LacrosseMonkey, bats, gloves, and catcher's equipment on BaseballMonkey. Navigation, merchandising, and category architecture were built per sport rather than templated across all three.
MonkeySports.com was built as the flagship site, giving the company a central brand destination and a clear path for customers looking for a store to walk into. It ties the retail footprint to the online business instead of treating them as separate companies.
Every site was built responsive for desktop and mobile, with search-optimized product and category structures so the catalog could be found rather than only browsed.
Raincross also managed paid-search strategy and promotional, customer-retention email marketing across the portfolio, keeping demand flowing into all four properties.
The result is an integrated digital presence connecting a physical retail footprint with three specialized online stores. Each sport gets a focused e-commerce experience while the websites stay connected under the larger MonkeySports brand.
Each store was designed around the products, terminology, and purchasing journey of its sport.
Build the ecosystem around how customers shop
Raincross created a four-site digital ecosystem shaped by the way MonkeySports customers actually buy. Three specialized Magento stores, HockeyMonkey.com, LacrosseMonkey.com, and BaseballMonkey.com, were each designed around the products, terminology, and purchasing journey of their sport while staying visibly connected to the MonkeySports brand. MonkeySports.com became the flagship destination, carrying the brand and helping customers find nearby retail locations. SEO, paid search, and email marketing supported the whole portfolio by attracting high-intent shoppers, promoting products and offers, and reconnecting with existing customers.
A hockey goalie and a fastpitch catcher do not shop the same way. Each store had to speak its own sport while the brand stayed one thing.
Let's build your commerce ecosystem
Tell us what you sell and who you sell it to. We will design the site architecture, storefronts, and demand programs that fit the way your customers shop.