It isn’t a secret that quality web content is a major key to attracting an engaged audience. Whatever happens to be your business needs it’s essential to have appropriate and well-written content to help build your brand, increase the online traffic to your website and even provide a boost to your site rankings in natural search results.
Here’s three tips that will help you write better web content:
You Need To Be Consistent
Having well written, quality content is very important to search engines as well as the audience reading the content. However, equally important is how often you’re producing new content for your website. When visitors reach your blog only to find that the last post was made eight months before they’re going to get a different impression than if they see your website is regularly updated.
That doesn’t mean you need to write a daily blog post or even a weekly blog post, but create a writing schedule and stick with it. By sticking to a schedule it will give your website a professional feel rather an out-dated “we just don’t care anymore about updating our blog” feel.
We also recommend keeping with a consistent writing style by creating a simple style guide that can be used by those who are tasked with updating the blog.
Photos = Love!
A blog can be pretty boring if it just a page with a bunch on text. Typically it’s recommended to add at least one or two photos with each blog post you write. As the adage says “A picture is worth a thousand words.” And really who wants just a wall of text when they visit your website?
There is also an SEO advantage when you use photos if they are tagged appropriately when posting.
Study The Numbers
Your website should have Google Analytics or another alternate form of web tracking setup, if not you’re putting yourself at a major disadvantage. Using free Google Analytics software to get basic website behavior like where your visitors come from, how long they stay and what they read while on your website will provide you with a good snapshot of information to help make decisions on future postings.
In all honesty there is no magic wand that can be waved over a website to fill it with rich and compelling content. Maintaining a website takes work and dedication. By remaining consistent, studying your visitors behavior on your site and acting on the data it will eventually lead to online success and make your time well worth the investment.