As the owner of a franchise business, you have unique challenges when it comes to marketing.
Not only do you need to build a brand people trust, you also need to attract new franchisees to grow your network and then help those franchisees flourish.
Attract New Franchisees
You want to grow your franchise network with experienced and talented franchisees. Unfortunately, finding the right people who are ready to invest and are a good fit for your franchise can be one of the greatest struggles you will face. You will need dynamic marketing materials and a strong lead generation system to find the right prospects and get them excited about joining your team.
Every franchise’s goals and market are unique. Our Franchise Sales Roadmap provides an in-depth review of your franchise’s goals, current marketing and best strategies to attract new franchisees.
Build your Franchisee Recruitment Website
We will customize a mobile-friendly franchisee recruitment website designed to act as an information portal for all interested prospective franchisees. We include important information, such as your company story, leadership team, investment details, application process and success stories.
We have a successful record of generating franchise sales leads for our clients using online advertising. We target people with the right location, interests or backgrounds and offer customized services to suit your franchise’s goals and market. With expertise in all aspects of online advertising, we are able to select the channels that best suits your audience and bring in the most and highest quality leads.
Engage with Prospects using Video Marketing
Marketing for the purposes of recruiting is an entirely different ballgame from marketing for leads or sales. While the ultimate goal is to generate leads for your sales team, searching for prospects requires a different channel of information and they need more time to research the opportunity before they are ready to make a commitment. Webinars and videos present your opportunity in an inventive way that provides more detail and answers any questions prospects may have about your franchise opportunity.
Promote Your Franchisees Locally
Local SEO and local search marketing are quickly becoming mandatory in today’s online marketing strategies. With the boom in mobile searches on devices like smartphones, tablets and virtual assistants (such as Alexa and Google Home), more people are searching for local services and businesses on the go. Positioning a business high on the online local search results is the first crucial step in fully optimizing your website and SEO campaign.
We offer local search optimization for all types of businesses. Our dynamic team will manage your content on all of the most prominent local databases, including Google My Business, Yahoo! Local, Yelp, Yellowbook and many more.
Leading Types of Franchise Marketing Services
Some of the most effective Internet marketing services used for business services today include:
Search Engine Optimization (SEO) is the process of growing visibility in organic (non-paid) search engine results. Our team will analyze each page of your franchise website to ensure they can be found by search engine robots under the appropriate keyword targets.
PPC (pay-per-click) marketing is a way of using paid search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. From keyword research to ad copy creation to bid management and more, we have extensive experience managing paid search accounts for many types of businesses across the country.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, re-targeting and more. Display ads are the boxes on websites that are obviously advertising. They can be along the top of web pages such as the traditional banner ad, or the larger text billboard, they can also be videos.
Email marketing for franchises is a simple and affordable way to nurture existing leads and prospects, up-sell existing customers, keep in touch with previous customers, advertise new promotions and increase your ROI.
Your website is essentially an extension of your company, and it should be treated in a way that reflects your business to potential customers online. As a franchise owner, you need a powerful website that generates leads and sales day and night.
Here’s a few articles we think you’d enjoy.
Search Engine OptimizationSeptember 3, 2020
Content Marketing, Marketing, Pay-Per-Click, Search Engine Optimization, Web DesignJuly 22, 2020
What is a Landing Page and How Do They Work?
Content Marketing, Search Engine OptimizationJune 9, 2020
What is the Optimum Word Count for SEO?
Social MarketingMay 12, 2020
What Are The Best Days & Times To Post on Social Media? (Updated 2020)
Pay-Per-Click, Search Engine Optimization, Social MarketingApril 9, 2020
Adapting Your Digital Marketing Strategy During A Pandemic
Announcements, Marketing, Search Engine Optimization, Voice SearchMarch 18, 2020
Updating Your Business in Response to COVID-19 (Coronavirus)
EducationMarch 17, 2020
Resources for Businesses COVID-19 (Coronavirus)
Marketing, Search Engine OptimizationMarch 9, 2020
What Is NAP SEO and Why Is It So Important for Ranking My Business?
MarketingJanuary 28, 2020
7 Tips for Local Digital Marketing That Will Revolutionize How You Do Business
Pay-Per-ClickJanuary 7, 2020
PPC Campaign Trends to Watch in 2020