The real estate field is so flooded that you need to attract attention or get squelched by the competition.
As a real estate agent or brokerage, one of your most important roles is that of marketer. You market your properties, your community to potential buyers, yourself and your services. Whether you are a seasoned agent with years of experience or you are new to the field, online marketing is the perfect platform to stand out from the crowd.
Real Estate Branding
As an independent real estate agent, you are likely focused on getting your brand and name known and in front of customers in an attempt to increase leads, conversions and maximize sales opportunities. Taking your real estate business to the next level means taking a good, hard look at your current marketing strategy and measuring its performance.
While there are a plethora of tips and tricks to successfully market your real estate business, below are a few crucial strategies that you will need to employ, most likely with the help of a marketing professional.
Successful real estate branding cannot be accomplished simply by designing a fancy logo or coming up with a catchy motto. The real secret is a combining creative elements with on-point messaging to create a coherent image. A strong real estate brand has mastered valuable content, a strong media presence and regular interaction with your audience to convey trustworthiness and professionalism.
Nearly two decades ago, Bill Gates declared “CONTENT IS KING”! And so it has been.
When marketing your services, you need to portray your competence and knowledge. You can do this by adding informative content through a blog to generate more traffic to your website and highlight yourself as an industry expert. Your blog should be focused on quality content such as well written articles, instructions, advice, and/or entertaining information; free tools, resources and multimedia additions such as videos are also valuable. The content must be focused on the reader rather than attempting to push a product.
There is an art and a science to being a good marketer in real estate. Local SEO for real estate agents is incredibly important, especially since your market is a local one. By using content and ads designed and targeted for specific locations and local business directories, such as Google Maps, Realtor.com, Trulia and Yelp, Raincross Marketing can help your real estate agency’s name and brand get to the right customers at the right time.
Since real estate agencies need to target local communities and that the majority of homebuyers go online for their search, social media is a valuable marketing medium. According to one study, 94% of millennials and 84% baby boomers used various sites to search for their future home. For this reason, your real estate agency should have an active presence on social media sites to establish, build and maintain an effective presence to increase leads.
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