Whether you run a mom and pop shop, a large chain store, a big box retailer or an e-commerce company, if you sell products to consumers, then you know that you are in constant need of finding new buyers and struggling to keep the current ones coming back.
To stay ahead of the competition, you need a strategic retail and e-commerce marketing plan.
As you probably know already, the retail industry is a noisy space. Literally thousands of companies are vying for the attention of consumers. At Raincross, we are experienced at breaking through the clutter to make your brand stand out. Wherever and whoever your target audience is, we know how to reach them at the right time to help you make the sale.
What Is E-Commerce Marketing?
E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. In the world of retail, marketing involves a variety of strategies aimed at building the brand’s visibility and increasing sales. Whether you run a brick-and-mortar store that also allows for online purchases or your business comes via online shopping only, your goal is to drive website traffic and optimize the user experience to convert more shoppers. Both are equally indispensable components of your e-commerce marketing strategy as online shopping becomes more widespread. Digital marketing for e-commerce applies traditional marketing principles to a multichannel, data-driven environment.
Leading Retail & e-Commerce Marketing Services Today
While the specific marketing plan for each retail store will vary by type, there are some basic services that a retail and e-commerce marketing agency will recommend:
Successful branding is about much more than just a name and a snazzy logo, it is about identity. Building a successful brand includes focusing on the things that set that brand apart from the competition and using those differences to create an image that customers understand and remember. Building a clear brand also involves consistency in look, feel and message of all communications and advertising mediums.
Responsive Web Design
Responsive web design ensures that every user has the same viewing experience, whether they are visiting your site on a desktop or a smartphone. Responsive web design also includes ease of use. Particularly in retail and e-commerce, your website absolutely needs to be user friendly and easy to navigate. If your customer can’t easily find what they are looking for, they will move on very quickly to another site.
Content is still king! Rich content increases visibility for a store, but it can also make you known as a leader in the industry. Blogs, videos, infographics and product descriptions can help a brand move forward and attract a captive audience who will then return to your site and likely become a customer.
Social Media Advertising is an effective way to start the new customer journey and can also strengthen the relationship between customers who have already purchased from your business in the past and allow him/her stay connected via social updates.
Search Engine Marketing (SEM)
Often used as a synonym for Pay-Per-Click (PPC), SEM refers to paid advertising campaigns. Although it comes at a price, this form of marketing can provide relevant, high-quality traffic and help with brand exposure, two qualities of many which can be highly beneficial for online retailers.
Search Engine Optimization (SEO)
Unlike the paid advertising, SEO generates traffic through unpaid, “organic” results across search engines like Google and Yahoo.
Whether you need a little finishing touches added to your current online strategy or you are starting from scratch, we can help you create a plan that will exceed your expectations of what online marketing means for your business.
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