In manufacturing, each piece of the product batch needs to be identical. However, your marketing program should not work the same way.
At Raincross, we understand that each client has unique goals and objectives that form the foundation of a successful marketing program. We do not have a mass-produced marketing programs that we simply fill in the blanks. Instead, we we design a custom marketing program to deliver measurable results for your specific company.
While there is no formula for a successful marketing campaign, and especially when dealing with a B2B company, there are several basic elements that you will need to get your marketing off the ground.
To be successful in today’s digital world, your company needs to have a strong web presence. An optimized website help your company succeed and grow so you can reach every goal you have in your industry. Manufacturers need websites too — and they need to be designed well in order for you to achieve success!
Here are some web design strategies for manufacturing companies that can help get more visitors to your website and convert them into paying customers:
- Look trustworthy and reliable
- Use high-quality images
- Incorporate easy navigation
- Design pages for buyers
- Make your site load fast
- Make sure your site is designed for all devices (mobile, tablet and desktop)
- Highlight your call to action
- Make sure your website is clean and not cluttered
Search engine optimization (SEO) is a way of getting people to your website by organically appearing highly in search rankings due to the strength of the content on your website and links from other websites. However, a robust SEO strategy involves so much more than simply stuffing a ton of keywords onto your website. There are a lot of tricks and strategies that go into boosting your rankings and converting visitors into customers. A thorough knowledge of the latest algorithm changes and ranking factors is crucial for even beginning an SEO strategy.
Pay-Per-Click (PPC) allows you to bid on specific search terms so that you’ll appear at the top of rankings when people search for them. PPC can be a very efficient tool in your digital marketing arsenal. Your “bid” works just like a bid in an auction. Google serves as the auctioneer, and every time someone searches a keyword you have purchased, Google looks to you and the other companies that have bid on that keyword. PPC advertising can be a useful, but if the campaign is not executed with careful planning and analysis, it can also be like flushing your money down the toilet. A successful PPC campaign should be handled by experts who have years of experience bidding on keywords.
Since the industrial purchasing cycle can be much more extensive than other types of businesses, email marketing can be an effective way of retaining repeat customers. Keep in mind that buyers typically make their decisions when they are ready to purchase. Rather than trying to sell through emails, your emails should be more informative than sales-related. Use your emails to provide useful information or regular updates that keep your company in their mind when they are ready to order.
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